As you know, more than 70% of buyers research a product online before buying. What you may not know is how engagement, or the relationship you’re building through your messaging, influences the buying process.
The mechanics of sales (i.e. capture, nurture and convert) are still the same, but the way we communicate, or engage, with prospects has changed dramatically.
The Essence of Engagement is the Message
The right message, delivered at the right time during the sales cycle, is a powerful sales tool. According to B2B Magazine, companies that engage consumers with a value-added message increase the consumer’s readiness to buy by 87%
Do You Have a Process to Capture, Nurture, and Convert Potential Customers?
Content marketing is the ideal way to build a relationship with your prospects. But, the best content in the world is ineffective unless it engages with, or builds a rapport, with your target audience.
The most effective content marketing is actually engagement marketing, which must be build on the five pillars of engagement:
- Availability
- Transparency
- Trust
- Generosity
- Listening
I will write compelling, engaging copy that will drive sales and increase conversion rates. Together, here’s how we’ll turn your prospects into customers:
Capture Phase
Capturing a prospect’s attention begins the sales process. Complimentary white papers or a direct mail campaign are powerful tools during this phase.
Nuturing Phase
Nurture your relationship with newsletters, Facebook exchanges, videos and blogs to build rapport and trust.
Convert Phase
It’s time to close the sale. A case study, or detailed proposal will encourage your prospect to sign on the dotted line.
I understand the world of corporate marketing. I’ve worked with several high profile corporations in PR management positions, including Pizza Hut, Centex Homes, Sprint, and the National Geographic Society.